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It's basically a secret all white affair (dinner/picnic) in flash mob style. Everyone wears white and you bring your own booze, picnic tables, dinnerware, food, wine etc. At the last minute they provide the secret location to those who signed up.
Unfortunately, since it's the first year in NYC, they are limiting attendance to 1,000 lucky persons, in comparison Paris attendance this year totalled 10,000. So, I quickly signed up on the waiting list here.
I'm thinking Linen, cool breezes, delightful company. Should be serious fun.